Top Social Apps Performance in Latin America Q1 2025

In the first quarter of 2025, the top social apps in Latin America showed varied performance trends in terms of downloads, revenue, and active users. Here, we explore the details for each app based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw its weekly revenue peak at approximately $3.1M by the end of March, showing a general growth throughout the quarter. Weekly downloads reached a high of 4.7M in mid-January before gradually declining to 2.5M by the end of March. The app maintained steady weekly active users around 207M, with slight variations over the quarter.

Instagram experienced a decline in weekly revenue from $621K at the start to around $444K by the end of March. Downloads fluctuated, peaking at 2.6M in January and decreasing to 1.8M in March. However, active users remained strong, consistently above 235M throughout the quarter.

Grindr - Gay Dating & Chat showed stable weekly revenue, maintaining around $300K to $320K. Downloads varied slightly, starting at 73K and ending at 60K. Active users hovered around 2.1M, with minor fluctuations.

Kismia - Meet Singles Nearby experienced a gradual decrease in weekly revenue from $131K to $98K by the end of March. Downloads also dropped from 215K to 96K, while active users saw a slight decline, ending the quarter at approximately 393K.

Facebook maintained a consistent weekly revenue pattern, peaking at $171K in late February before dropping to $123K by March's end. Downloads showed a downward trend, starting at 2M and ending at 1.5M. Active users remained robust, consistently above 285M.

For more detailed insights and data analysis, visit Sensor Tower.